Redesigning rewards into clear, motivating Missions

Redesigning rewards into clear, motivating Missions

Impact

My role

Deliverables

35%

Increase in user conversion rates

11%

Boost in ongoing reward engagement

5%+

Higher checkout completion rate

Impact

My role

Deliverables

35%

Increase in user conversion rates

11%

Boost in ongoing reward engagement

5%+

Higher checkout completion rate

Impact

Role

Outputs

35%

Increase in user conversion rates

11%

Boost in ongoing reward engagement

5%+

Higher checkout completion rate

Problem

Problem

Problem

Problem

Unclear rewards caused confusion and drop-offs

Unclear rewards caused confusion and drop-offs

Unclear rewards caused confusion and drop-offs

Unclear rewards caused confusion and drop-offs
Super.com’s reward system relied on complex credits and discounts users struggled to understand. They couldn’t gauge value or progress, which led to disengagement.

Super.com’s reward system relied on complex credits and discounts users struggled to understand. They couldn’t gauge value or progress, which led to disengagement.

Super.com’s reward system relied on complex credits and discounts users struggled to understand. They couldn’t gauge value or progress, which led to disengagement.

Super.com’s reward system relied on complex credits and discounts users struggled to understand. They couldn’t gauge value or progress, which led to disengagement.

UX case study visual showing a confused woman holding her phone as unclear reward labels like ‘10$ Reward!’ and ‘Terms apply*’ surround her, illustrating user frustration with Super.com’s reward system.
A woman looks confused while reading her phone as unclear reward messages like “10$ Reward!” and “Terms apply*” appear around her.
A woman looks confused while reading her phone as unclear reward messages like “10$ Reward!” and “Terms apply*” appear around her.
A woman looks confused while reading her phone as unclear reward messages like “10$ Reward!” and “Terms apply*” appear around her.
A woman looks confused while reading her phone as unclear reward messages like “10$ Reward!” and “Terms apply*” appear around her.
21%

21%

21%

Of users didn’t understand existing rewards

Of users didn’t understand
existing rewards worked

Of users didn’t understand the existing rewards system

Of users didn’t understand
existing rewards worked

31%

31%

31%

Were dissatisfied with the redemption flow

Were dissatisfied with
the redemption process

Of users were dissatisfied with the redemption flow

Were dissatisfied with
the redemption process

UX research board mockup in Miro showing sticky notes questioning reward logic in Super.com’s legacy system, with notes like ‘Cashback uncapped?’ and ‘Why do rewards expire?’
UX research board mockup in Miro showing sticky notes questioning reward logic in Super.com’s legacy system, with notes like ‘Cashback uncapped?’ and ‘Why do rewards expire?’
UX research board mockup in Miro showing sticky notes questioning reward logic in Super.com’s legacy system, with notes like ‘Cashback uncapped?’ and ‘Why do rewards expire?’
UX research board mockup in Miro showing sticky notes questioning reward logic in Super.com’s legacy system, with notes like ‘Cashback uncapped?’ and ‘Why do rewards expire?’
UX research board mockup in Miro showing sticky notes questioning reward logic in Super.com’s legacy system, with notes like ‘Cashback uncapped?’ and ‘Why do rewards expire?’
Internally, teams lacked a shared mental model of the legacy system. Aligning on a strategy became as critical as fixing the UX.

Internally, teams lacked a shared mental model of the legacy system. Aligning on a strategy became as critical as fixing the UX.

Internally, teams had no shared understanding of the legacy system. Aligning on a strategy became as critical as fixing the UX.

Internally, teams lacked a shared mental model of the legacy system. Aligning on a strategy became as critical as fixing the UX.

Internally, teams lacked a shared mental model of the legacy system. Aligning on a strategy became as critical as fixing the UX.

Messaging exploration

I unified reward language to improve clarity

I reviewed leading reward systems to see what made them intuitive.
I reviewed leading reward systems. This led me to propose “PowerUps”, a single, motivating term to unify reward labels. My goal was to simplify communication so users could understand value faster.

Messaging exploration

I unified reward language to improve clarity

I reviewed leading reward systems to see what made them intuitive.
I reviewed leading reward systems. This led me to propose “PowerUps”, a single, motivating term to unify reward labels. My goal was to simplify communication so users could understand value faster.

Messaging exploration

I unified reward language to improve clarity

I reviewed leading reward systems. This led me to propose “PowerUps”, a single, motivating term to unify reward labels.

I reviewed leading reward systems. This led me to propose “PowerUps”, a single, motivating term to unify reward labels. My goal was to simplify communication so users could understand value faster.

Messaging exploration

I unified reward language to add clarity

I reviewed leading reward systems. This led me to propose “PowerUps”, a single, motivating term to unify reward labels.

I reviewed leading reward systems. This led me to propose “PowerUps”, a single, motivating term to unify reward labels. My goal was to simplify communication so users could understand value faster.

This led me to propose “PowerUps”, a single, motivating term to unify reward labels. My goal was to streamline communication and energize engagement.

My objective was to simplify communication so users could understand value faster.

My objective was to simplify communication so users could understand value faster.

This led me to map the legacy rewards system to validate assumptions and find gaps.

Product design mockup comparing reward systems for Super.com, Cash App, Starbucks, and Hopper. Shows unified ‘PowerUps’ label created to simplify and clarify reward language.
Product design mockup comparing reward systems for Super.com, Cash App, Starbucks, and Hopper. Shows unified ‘PowerUps’ label created to simplify and clarify reward language.
Product design mockup comparing reward systems for Super.com, Cash App, Starbucks, and Hopper. Shows unified ‘PowerUps’ label created to simplify and clarify reward language.
Product design mockup comparing reward systems for Super.com, Cash App, Starbucks, and Hopper. Shows unified ‘PowerUps’ label created to simplify and clarify reward language.

Implementation

I scaled Missions into a new rewards system
I scaled Missions into a system-wide rewards model
I scaled Missions into a system-wide rewards model

The MVP’s success earned leadership buy-in to expand Missions company-wide. I coordinated design, PM, and engineering to keep Missions feasible and scalable.

This turned an MVP win into a foundation for Super’s long-term rewards strategy.

The MVP’s success earned leadership buy-in to expand Missions company-wide. I coordinated design, PM, and engineering to keep Missions feasible and scalable long term.

This turned a fast MVP win into a foundation for Super’s long-term rewards strategy.

The MVP’s success earned leadership buy-in to expand Missions company-wide. I coordinated design, PM, and engineering to keep Missions feasible and scalable long term.

This turned a fast MVP win into a foundation for Super’s long-term rewards strategy.

We rolled out Missions across key user flows, refining details with feedback at every stage.

Mobile screen showing a SuperCash mission card titled ‘Get your $20 welcome reward’ with progress 1/3. The message encourages users to make their first purchase using their new card to activate SuperCash, displayed above hotel listings with a pink and purple gradient background.
Mobile screen showing a SuperCash mission card titled ‘Get your $20 welcome reward’ with progress 1/3. The message encourages users to make their first purchase using their new card to activate SuperCash, displayed above hotel listings with a pink and purple gradient background.
Mobile screen showing a SuperCash mission card titled ‘Get your $20 welcome reward’ with progress 1/3. The message encourages users to make their first purchase using their new card to activate SuperCash, displayed above hotel listings with a pink and purple gradient background.

Reward prompts to nudge users to link accounts early:

UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.
UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.
UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.

Daily Missions to foster user habit-building:

Mobile screen showing the SuperCash Missions page with a pink character checking off tasks beside a checklist. A progress bar displays $100 of $200 earned with a ‘Redeem’ button, followed by ongoing missions including a $20 welcome reward and referral bonuses.
Mobile screen showing the SuperCash Missions page with a pink character checking off tasks beside a checklist. A progress bar displays $100 of $200 earned with a ‘Redeem’ button, followed by ongoing missions including a $20 welcome reward and referral bonuses.
Mobile screen showing the SuperCash Missions page with a pink character checking off tasks beside a checklist. A progress bar displays $100 of $200 earned with a ‘Redeem’ button, followed by ongoing missions including a $20 welcome reward and referral bonuses.
SuperCash app screen displaying the Completed Missions section. Two missions are shown: ‘20% cash back’ and ‘$20 hotel discount,’ each with a pink checkmark icon and a purple ‘Redeem’ button on a light pink background.
SuperCash app screen displaying the Completed Missions section. Two missions are shown: ‘20% cash back’ and ‘$20 hotel discount,’ each with a pink checkmark icon and a purple ‘Redeem’ button on a light pink background.
SuperCash app screen displaying the Completed Missions section. Two missions are shown: ‘20% cash back’ and ‘$20 hotel discount,’ each with a pink checkmark icon and a purple ‘Redeem’ button on a light pink background.

A single rewards hub to make Missions clear and actionable:

Locked rewards to create Super+ upsell opportunities:

Timely notifications to re-engage users to complete Missions and earn.

Celebratory confirmation to reinforce earned success.

Mobile screen showing the SuperCash mission titled ‘Unlock your $20 welcome reward in 3 easy steps,’ with an illustration of a hand tapping a pink payment terminal using a SuperCash card. Below, a checklist shows steps to open an account, add funds, and make a $5+ purchase.
Mobile screen showing the SuperCash mission titled ‘Unlock your $20 welcome reward in 3 easy steps,’ with an illustration of a hand tapping a pink payment terminal using a SuperCash card. Below, a checklist shows steps to open an account, add funds, and make a $5+ purchase.
Mobile screen showing the SuperCash mission titled ‘Unlock your $20 welcome reward in 3 easy steps,’ with an illustration of a hand tapping a pink payment terminal using a SuperCash card. Below, a checklist shows steps to open an account, add funds, and make a $5+ purchase.
Mobile screen displaying the referral mission ‘Earn up to $100! Refer 10 friends to SuperCash,’ illustrated with two purple gift boxes tied with pink ribbons. The steps list inviting friends, sign-ups, and $10 rewards per referral, followed by sharing options via Copy, Messenger, SMS, and WhatsApp icons.
Mobile screen displaying the referral mission ‘Earn up to $100! Refer 10 friends to SuperCash,’ illustrated with two purple gift boxes tied with pink ribbons. The steps list inviting friends, sign-ups, and $10 rewards per referral, followed by sharing options via Copy, Messenger, SMS, and WhatsApp icons.
Mobile screen displaying the referral mission ‘Earn up to $100! Refer 10 friends to SuperCash,’ illustrated with two purple gift boxes tied with pink ribbons. The steps list inviting friends, sign-ups, and $10 rewards per referral, followed by sharing options via Copy, Messenger, SMS, and WhatsApp icons.

Step-by-step Missions guide users through core tasks:

Concept testing

Concept testing

Concept testing

Concept testing

PowerUps drew user interest but lacked clarity

PowerUps drew user interest but lacked clarity

PowerUps drew user interest but lacked clarity

PowerUps drew user interest but lacked clarity
To test the concept, I designed a new onboarding flow. This revealed how users understood and valued rewards.

To test the concept, I designed a new onboarding flow. This revealed how users understood and valued rewards.

To test the concept, I designed a new onboarding flow. This revealed how users understood and valued rewards.

To test the concept, I designed a new onboarding flow. This revealed how users understood and valued rewards.

Mobile UI mockup showing Super.com’s PowerUp onboarding screen with a character illustration and 3 simple steps to unlock a $20 reward, used to test user understanding of reward clarity.”
Mobile UI mockup showing Super.com’s PowerUp onboarding screen with a character illustration and 3 simple steps to unlock a $20 reward, used to test user understanding of reward clarity.”
Mobile UI mockup showing Super.com’s PowerUp onboarding screen with a character illustration and 3 simple steps to unlock a $20 reward, used to test user understanding of reward clarity.”
Mobile UI mockup showing Super.com’s PowerUp onboarding screen with a character illustration and 3 simple steps to unlock a $20 reward, used to test user understanding of reward clarity.”
Mobile UI mockup showing Super.com’s PowerUp onboarding screen with a character illustration and 3 simple steps to unlock a $20 reward, used to test user understanding of reward clarity.”
The CEO and brand team were thrilled by PowerUps’ marketing energy.

The CEO and brand team were thrilled by PowerUps’ marketing energy.

The CEO and brand team were thrilled by PowerUps’ marketing energy.

The CEO and brand team were thrilled by PowerUps’ marketing energy.

UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
Profile photo of a survey participant used in a UX case study quote expressing confusion about Super.com’s PowerUps and their real monetary value.
Profile photo of a survey participant used in a UX case study quote expressing confusion about Super.com’s PowerUps and their real monetary value.
Profile photo of a survey participant used in a UX case study quote expressing confusion about Super.com’s PowerUps and their real monetary value.
Profile photo of a survey participant used in a UX case study quote expressing confusion about Super.com’s PowerUps and their real monetary value.

“I’m still not sure what this gets me. Is it actual cash?”

“I’m still not sure what this gets me. Is it actual cash?”

“I’m still not sure what this gets me. Is it actual cash?”

“I’m still not sure what this gets me. Is it actual cash?”

Users saw it differently; they wanted clarity, not cleverness.

Users saw it differently; they wanted clarity, not cleverness.

But users saw it differently; they wanted clarity, not cleverness.

Users saw it differently; they wanted clarity, not cleverness.

Users saw it differently; they wanted clarity, not cleverness.

UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup showing Super.com’s onboarding reward screen with a progress bar and a 14% task completion indicator, demonstrating how visibility boosted user motivation and engagement.
UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup showing Super.com’s onboarding reward screen with a progress bar and a 14% task completion indicator, demonstrating how visibility boosted user motivation and engagement.
Profile photo of a usability test participant used in a UX case study quote expressing confusion about Super.com’s PowerUps and their real monetary value.
Profile photo of a usability test participant used in a UX case study quote expressing confusion about Super.com’s PowerUps and their real monetary value.
Profile photo of a usability test participant used in a UX case study quote expressing confusion about Super.com’s PowerUps and their real monetary value.
Profile photo of a usability test participant used in a UX case study quote expressing confusion about Super.com’s PowerUps and their real monetary value.

“When I click the card, I expect to see how long it'll take me to earn it.”

“I expect to see how long it'll take me to earn it.”

“I expect to see how long it'll take me to earn it.”

“I expect to see how long it'll take me to earn it.”

A/B Testing

A/B testing

A/B Testing

A/B Testing

A/B Testing

Adding progress visibility boosted onboarding by 14%

Adding progress visibility boosted onboarding by 14%
Adding progress visibility boosted onboarding by 14%
Adding progress visibility boosted onboarding by 14%
Users felt lost without a clear sense of progress. We tested clearer copy and introduced a progress bar. Results were positive.

Users felt lost without a clear sense of progress. We tested clearer copy and introduced a progress bar. Results were positive.

Users felt lost without a clear sense of progress. We tested clearer copy and introduced a progress bar. Results were positive.

Users felt lost without a clear sense of progress. We tested clearer copy and introduced a progress bar. Results were positive.

Workshops

Workshops

Workshops

Pivoting to Missions to restore clarity and alignment

We pivoted to Missions to restore reward clarity and team alignment
We pivoted to Missions to restore reward clarity and team alignment
PowerUps didn’t resolve the confusion. I led 3 workshops with PMs, engineers, and researchers to rethink rewards.

Together, we created Missions, clear, task-based journeys with visible milestones. Early engineering
input helped simplify scope and accelerate delivery.

PowerUps didn’t resolve the confusion. I led 3 workshops with PMs, engineers, and researchers to rethink rewards.

PowerUps didn’t resolve the confusion. I led 3 workshops with PMs, engineers, and researchers to rethink rewards.

UX workshop board showing sticky notes grouped by impact, highlighting ideas like quests and missions to improve Super.com’s reward system and boost user progression clarity.
UX workshop board showing sticky notes grouped by impact, highlighting ideas like quests and missions to improve Super.com’s reward system and boost user progression clarity.
UX workshop board showing sticky notes grouped by impact, highlighting ideas like quests and missions to improve Super.com’s reward system and boost user progression clarity.
UX workshop board showing sticky notes grouped by impact, highlighting ideas like quests and missions to improve Super.com’s reward system and boost user progression clarity.
Progress path illustration showing three SuperCash mission cards connected by a dotted line on a pink background. The first card shows 0/3 progress, the second 2/3, and the final card 3/3 with confetti celebrating completion and a blue ‘SAVE’ tag inside a pink circle.
Progress path illustration showing three SuperCash mission cards connected by a dotted line on a pink background. The first card shows 0/3 progress, the second 2/3, and the final card 3/3 with confetti celebrating completion and a blue ‘SAVE’ tag inside a pink circle.
Progress path illustration showing three SuperCash mission cards connected by a dotted line on a pink background. The first card shows 0/3 progress, the second 2/3, and the final card 3/3 with confetti celebrating completion and a blue ‘SAVE’ tag inside a pink circle.
Progress path illustration showing three SuperCash mission cards connected by a dotted line on a pink background. The first card shows 0/3 progress, the second 2/3, and the final card 3/3 with confetti celebrating completion and a blue ‘SAVE’ tag inside a pink circle.
Progress path illustration showing three SuperCash mission cards connected by a dotted line on a pink background. The first card shows 0/3 progress, the second 2/3, and the final card 3/3 with confetti celebrating completion and a blue ‘SAVE’ tag inside a pink circle.

Usability testing

Usability testing

Usability testing

Usability testing

Missions made rewards tangible and motivating

Missions made rewards tangible and motivating
Missions made rewards tangible and motivating
Missions made rewards tangible and motivating
The new Missions model gave users clarity and motivation at every step. They could see what actions mattered, track their progress, and complete more tasks.

The new Missions model gave users clarity and motivation at every step. They could see what actions mattered, track their progress, and complete more tasks.

The new Missions model gave users clarity and motivation at every step. They could see what actions mattered, track their progress, and complete more tasks.

The new Missions model gave users clarity and motivation at every step. They could see what actions mattered, track their progress, and complete more tasks.

Implementation

I scaled Missions into a system-wide rewards model

The MVP’s success earned leadership buy-in to expand Missions company-wide. I coordinated design, PM, and engineering to keep Missions feasible and scalable long term. This turned a fast MVP win into a foundation for Super’s long-term rewards strategy.
Product design mockup of Super.com’s Missions dashboard showing ongoing and completed tasks, highlighting how clear progress tracking improved user engagement and reward completion.
Product design mockup of Super.com’s Missions dashboard showing ongoing and completed tasks, highlighting how clear progress tracking improved user engagement and reward completion.
A single rewards hub to make Missions clear and actionable.
Mobile screen showing a SuperCash mission card titled ‘Get your $20 welcome reward’ with progress 1/3. The message encourages users to make their first purchase using their new card to activate SuperCash, displayed above hotel listings with a pink and purple gradient background.
Mobile screen showing a SuperCash mission card titled ‘Get your $20 welcome reward’ with progress 1/3. The message encourages users to make their first purchase using their new card to activate SuperCash, displayed above hotel listings with a pink and purple gradient background.
Reward prompts to nudge users to link accounts early.
UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.
UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.
Daily Missions to encourage user habit-building.
UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.
UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.
Locked rewards to create Super+ upsell opportunities.
UI mockup of Super.com’s Missions showing three task-based rewards — refer friends, make purchases, and book hotels — illustrating the scalable design of the new mission-based rewards system.
UI mockup of Super.com’s Missions showing three task-based rewards — refer friends, make purchases, and book hotels — illustrating the scalable design of the new mission-based rewards system.
Step-by-step Missions guide users through core tasks.
Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.
Gustavo Pelaez - Sr. product designer

Gustavo Pelaez

Sr. Product Designer

Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.
Gustavo Pelaez - Sr. product designer

Gustavo Pelaez

Sr. Product Designer

Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.

Gustavo Pelaez - Sr. product designer

Gustavo Pelaez

Sr. product designer

Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.

Gustavo Pelaez - Sr. product designer

Gustavo Pelaez

Sr. product designer

Learnings

Learnings

Driving progress through clarity, collaboration, and iteration

Driving progress through clarity, collaboration, and iteration
Adoption gains don’t always need big changes. Small pivots can make a big difference.
Adoption gains don’t always need big changes. Small pivots can make a big difference.
Clear value beats clever words ,users always choose what they understand.
Clear value beats clever words ,users always choose what they understand.
Workshops fast-track alignment. Ideas surface early. Constraints don’t surprise later.
Workshops fast-track alignment. Ideas surface early. Constraints don’t surprise later.

Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.

Gustavo Pelaez - Sr. product designer

Gustavo Pelaez

Sr. Product Designer

Want the full story?

This is a high-level view of the work. Happy to go deeper in conversation.

Let's connect

Want the full story?

This is a high-level view of the work. Happy to go deeper in conversation.

Let's connect

Wanna hear the full story?

This is a high-level view of the work. Happy to go deeper in conversation.

Let's connect

Want the full story?

This is a high-level view of the work. Happy to go deeper in conversation.

Let's connect

Wanna hear the full story?

This is a high-level view of the work. Happy to go deeper in conversation.

Let's connect

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The MVP’s success earned leadership buy-in to expand Missions company-wide.

I coordinated design, PM, and engineering to keep Missions feasible and scalable long term. This turned a fast MVP win into a foundation for Super’s long-term rewards strategy.

We rolled out Missions across key user flows, refining details with feedback at every stage.

I turned Missions into a scalable rewards system

IMPLEMENTATION

Mobile screen showing a SuperCash mission card titled ‘Get your $20 welcome reward’ with progress 1/3. The message encourages users to make their first purchase using their new card to activate SuperCash, displayed above hotel listings with a pink and purple gradient background.
Mobile screen showing a SuperCash mission card titled ‘Get your $20 welcome reward’ with progress 1/3. The message encourages users to make their first purchase using their new card to activate SuperCash, displayed above hotel listings with a pink and purple gradient background.

Reward prompts to nudge users to link accounts early.

Product design mockup of Super.com’s Missions dashboard showing ongoing and completed tasks, highlighting how clear progress tracking improved user engagement and reward completion.
Product design mockup of Super.com’s Missions dashboard showing ongoing and completed tasks, highlighting how clear progress tracking improved user engagement and reward completion.

A single hub to make reward Missions clear and actionable.

Timely notifications to re-engage users to complete Missions and earn.

Celebratory confirmation to reinforce earned success.

UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.
UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.

Daily Missions to encourage habit-building.

UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.
UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.

Locked rewards to create Super+ upsell opportunities.

Step‑by‑step Missions to guide users to engage in core tasks with ease.

UI mockup of Super.com’s Missions showing three task-based rewards — refer friends, make purchases, and book hotels — illustrating the scalable design of the new mission-based rewards system.
UI mockup of Super.com’s Missions showing three task-based rewards — refer friends, make purchases, and book hotels — illustrating the scalable design of the new mission-based rewards system.

Step-by-step Missions guide users through core tasks.

Impact

Role

Outputs

35%

Increase in conversions

11%

Boost in reward engagement

5%+

Higher checkout completions

Impact

Role

Outputs

35%

Increase in conversions

11%

Boost in reward engagement

5%+

Higher checkout completions

Impact

Role

Outputs

35%

Increase in conversions

11%

Boost in reward usage

5%+

Higher checkout rate

This project showcase reflects my work. Certain details were adjusted to honor confidentiality.

Turning complex rewards into motivating Missions
Redesigning rewards into clear, motivating Missions
Redesigning loyalty rewards into simple, motivating Missions

Super’s rewards UX confused users. Poor communication and unclear redemption stalled engagement. This led to fewer account linkings, less activity, and lower retention.

Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.
Gustavo Pelaez - Sr. product designer

Gustavo Pelaez

Sr. Product Designer

Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.
Gustavo Pelaez - Sr. product designer

Gustavo Pelaez

Sr. Product Designer

Yanick has hypotheses ready as he designs and communicates them across teams with ease.
Grace Tran VP or UX Research

Grace Tran

VP, UX Research

Workshops

We pivoted to Missions for clarity and alignment

PowerUps didn’t fix the confusion. I led 3 workshops with PMs, engineers, and researchers to rethink rewards.

Together, we created Missions, clear, task-based journeys with visible milestones. Early engineering input helped simplify scope and accelerate delivery.

UX workshop board showing sticky notes grouped by impact, highlighting ideas like quests and missions to improve Super.com’s reward system and boost user progression clarity.
UX workshop board showing sticky notes grouped by impact, highlighting ideas like quests and missions to improve Super.com’s reward system and boost user progression clarity.

Learnings

Driving progress with clarity, collaboration, and iteration

Adoption gains don’t always need big changes. Small pivots can make a big difference.

Clear value beats clever words ,users always choose what they understand.

Workshops fast-track alignment, ideas surface early, constraints don’t surprise later.

Workshops fast-track alignment. Ideas surface early. Constraints don’t surprise later.

Messaging exploration

I unified reward language to improve clarity

I reviewed leading reward systems to see what made them intuitive.

I reviewed leading reward systems. This led me to propose “PowerUps”, a single, motivating term to unify reward labels.

My goal was to simplify communication so users could understand value faster.

Product design mockup comparing reward systems for Super.com, Cash App, Starbucks, and Hopper. Shows unified ‘PowerUps’ label created to simplify and clarify reward language.
Product design mockup comparing reward systems for Super.com, Cash App, Starbucks, and Hopper. Shows unified ‘PowerUps’ label created to simplify and clarify reward language.
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