SUPER.COM | REWARDS

Unifying fragmented rewards through guided Missions

Super's rewards system used different names, unlock rules, and redemption paths across surfaces. Users struggled to tell which actions earned rewards and what they would receive. I designed the Missions MVP to show the task, progress, and payoff through one shared interaction model.

Role: Lead product designer, partnering with 2 PMs, 3 engineers, and a researcher

Scope: Rewards system unification and Missions MVP across onboarding, activation, referral, and travel

Contribution: Framed the rewards problem, defined the shared interaction model, and led MVP design and validation

35%

Increase in account linking

11%

Boost in reward engagement

5%+

Inprovement in conversion rates

SOLUTION

One model connected tasks, progress, and payoff

Officers gained a direct feedback path

A Mission model showed the reward and required steps at the start. It tracked progress and displayed the action to use the reward when ready.

Clear starting point

A three-step sequence of Super's app showing Mission's reward progression. Step 1 shows an empty progress ring for a 15% cashback reward. Step 2 shows the ring partially filled after two uses. Step 3 shows the completed reward state with confetti and a 'Use Card' call-to-action
A three-step sequence of Super's app showing Mission's reward progression. Step 1 shows an empty progress ring for a 15% cashback reward. Step 2 shows the ring partially filled after two uses. Step 3 shows the completed reward state with confetti and a 'Use Card' call-to-action
A three-step sequence of Super's app showing Mission's reward progression. Step 1 shows an empty progress ring for a 15% cashback reward. Step 2 shows the ring partially filled after two uses. Step 3 shows the completed reward state with confetti and a 'Use Card' call-to-action

Visible progress

A mobile UI card labeled 'Visible progress.' The reward icon features a pink progress ring that is two-thirds full, accompanied by a '2/3' text indicator to visualize user advancement toward a cashback reward.
A mobile UI card labeled 'Visible progress.' The reward icon features a pink progress ring that is two-thirds full, accompanied by a '2/3' text indicator to visualize user advancement toward a cashback reward.

Reward ready

This final image represents the success state. The alt text should capture the sense of achievement and the clear transition to the final action (conversion). Option 1: Functional & Descriptive "A mobile UI card titled 'Reward ready.' The interface shows a completed reward state with a pink checkmark, colorful confetti illustrations, and a new 'Use Card' primary button, signaling the successful completion of the cashback task.
This final image represents the success state. The alt text should capture the sense of achievement and the clear transition to the final action (conversion). Option 1: Functional & Descriptive "A mobile UI card titled 'Reward ready.' The interface shows a completed reward state with a pink checkmark, colorful confetti illustrations, and a new 'Use Card' primary button, signaling the successful completion of the cashback task.

The same model adapted across reward contexts

Referral, activation, and travel had different actions and rewards. Each Mission gave users a familiar way to see the requirement, their progress, and the payoff.

Referral, activation, and travel had different actions and rewards. Each Mission gave users a familiar way to see the requirement, their progress, and the payoff.

Shared Missions hub

Mobile screen showing the SuperCash Missions page with a pink character checking off tasks beside a checklist. A progress bar displays $100 of $200 earned with a ‘Redeem’ button, followed by ongoing missions including a $20 welcome reward and referral bonuses.
Mobile screen showing the SuperCash Missions page with a pink character checking off tasks beside a checklist. A progress bar displays $100 of $200 earned with a ‘Redeem’ button, followed by ongoing missions including a $20 welcome reward and referral bonuses.
SuperCash app screen displaying the Completed Missions section. Two missions are shown: ‘20% cash back’ and ‘$20 hotel discount,’ each with a pink checkmark icon and a purple ‘Redeem’ button on a light pink background.
SuperCash app screen displaying the Completed Missions section. Two missions are shown: ‘20% cash back’ and ‘$20 hotel discount,’ each with a pink checkmark icon and a purple ‘Redeem’ button on a light pink background.
SuperCash app screen displaying the Completed Missions section. Two missions are shown: ‘20% cash back’ and ‘$20 hotel discount,’ each with a pink checkmark icon and a purple ‘Redeem’ button on a light pink background.
SuperCash app screen displaying the Completed Missions section. Two missions are shown: ‘20% cash back’ and ‘$20 hotel discount,’ each with a pink checkmark icon and a purple ‘Redeem’ button on a light pink background.

Contextual activation

SuperCash app screen displaying the Completed Missions section. Two missions are shown: ‘20% cash back’ and ‘$20 hotel discount,’ each with a pink checkmark icon and a purple ‘Redeem’ button on a light pink background.
SuperCash app screen displaying the Completed Missions section. Two missions are shown: ‘20% cash back’ and ‘$20 hotel discount,’ each with a pink checkmark icon and a purple ‘Redeem’ button on a light pink background.

Reusable Mission flows

UI mockup of Super.com’s Missions showing three task-based rewards — refer friends, make purchases, and book hotels — illustrating the scalable design of the new mission-based rewards system.
UI mockup of Super.com’s Missions showing three task-based rewards — refer friends, make purchases, and book hotels — illustrating the scalable design of the new mission-based rewards system.
Mobile screen showing the SuperCash mission titled ‘Unlock your $20 welcome reward in 3 easy steps,’ with an illustration of a hand tapping a pink payment terminal using a SuperCash card. Below, a checklist shows steps to open an account, add funds, and make a $5+ purchase.
UI mockup of Super.com’s Missions showing three task-based rewards — refer friends, make purchases, and book hotels — illustrating the scalable design of the new mission-based rewards system.
Mobile screen displaying the referral mission ‘Earn up to $100! Refer 10 friends to SuperCash,’ illustrated with two purple gift boxes tied with pink ribbons. The steps list inviting friends, sign-ups, and $10 rewards per referral, followed by sharing options via Copy, Messenger, SMS, and WhatsApp icons.
Mobile screen displaying the referral mission ‘Earn up to $100! Refer 10 friends to SuperCash,’ illustrated with two purple gift boxes tied with pink ribbons. The steps list inviting friends, sign-ups, and $10 rewards per referral, followed by sharing options via Copy, Messenger, SMS, and WhatsApp icons.
Mobile screen displaying the referral mission ‘Earn up to $100! Refer 10 friends to SuperCash,’ illustrated with two purple gift boxes tied with pink ribbons. The steps list inviting friends, sign-ups, and $10 rewards per referral, followed by sharing options via Copy, Messenger, SMS, and WhatsApp icons.
Mobile screen displaying the referral mission ‘Earn up to $100! Refer 10 friends to SuperCash,’ illustrated with two purple gift boxes tied with pink ribbons. The steps list inviting friends, sign-ups, and $10 rewards per referral, followed by sharing options via Copy, Messenger, SMS, and WhatsApp icons.

The hub gathered ongoing and completed Missions. Contextual prompts brought an activation step into the moment it mattered.

The hub gathered ongoing and completed Missions. Contextual prompts brought an activation step into the moment it mattered.

BEHIND THE PRODUCT

Making rewards visible wasn’t enough

The harder problem was helping users understand the required effort, their progress, and the payoff.

PROBLEM

Users could not reliably compare effort with payoff

Similar rewards appeared under different terms and followed different paths to unlock or redeem.

Unifying scattered rewards through guided Missions

SUPER.COM | REWARDS

Unifying scattered rewards through guided Missions

SUPER.COM | REWARDS

UX research board mockup in Miro showing sticky notes questioning reward logic in Super.com’s legacy system, with notes like ‘Cashback uncapped?’ and ‘Why do rewards expire?’
UX research board mockup in Miro showing sticky notes questioning reward logic in Super.com’s legacy system, with notes like ‘Cashback uncapped?’ and ‘Why do rewards expire?’
UX research board mockup in Miro showing sticky notes questioning reward logic in Super.com’s legacy system, with notes like ‘Cashback uncapped?’ and ‘Why do rewards expire?’

21%

21%

Did not understand the rewards system

Did not understand the rewards system

31%

31%

Were dissatisfied with the redemption flow

Were dissatisfied with the redemption flow

Workshop board with notes showing team confusion around capped versus uncapped rewards, overlapping reward terms, and inconsistent redemption logic.

The team lacked a shared system view

Mapping the legacy system exposed inconsistent terminology and unresolved questions across offers.

Mapping the legacy system exposed inconsistent terminology and unresolved questions across offers.

We were operating without a clear map

The team also lacked a shared model of how the legacy rewards system worked.

CHALLENGE

Different rewards needed a familiar path to completion

Onboarding, referral, activation, and travel each had their own tasks, rules, and entry points.

The design constraint was to clarify each offer without forcing its mechanics into a single set of terms.

CHALLENGE

Different rewards needed a familiar path to completion

Onboarding, referral, activation, and travel each had their own tasks, rules, and entry points.

The design constraint was to clarify each offer without forcing its mechanics into a single set of terms.

CHALLENGE

The problem wasn't only clarity, it was consistency at scale

Users still needed one clear way to understand what to do, their progress, and the payoff.

Onboarding, referral, and travel each introduced different tasks, rules, and entry points.

CHALLENGE

The problem wasn't only clarity, it was consistency at scale

Users still needed one clear way to understand what to do, their progress, and the payoff.

Onboarding, referral, and travel rewards used different mechanics.

Different reward contexts

Onboarding, activation, referral, and travel introduced different tasks, rules, and entry points.

Shared interaction logic

Each experience needed to make the requirement, progress, and payoff clear.

Reusable core pattern

Future incentives needed to fit without creating another separate reward experience.

FIRST HYPOTHESIS

A shared name could reduce reward noise

I reviewed market patterns and proposed PowerUps as one term for Super's mixed incentives.

I reviewed market reward patterns and proposed PowerUps as a shared term for Super’s mixed incentives.

FIRST HYPOTHESIS

A shared name could reduce reward noise

I reviewed market patterns and proposed PowerUps as one term for Super's mixed incentives.

I reviewed market reward patterns and proposed PowerUps as a shared term for Super’s mixed incentives.

FIRST HYPOTHESIS

A shared name could reduce reward noise

I reviewed market patterns and proposed PowerUps as one term for Super's mixed incentives.

A shared term made Super’s rewards easier to package and talk about.

Diagram showing several reward labels from well-known brands, including Boosts, Stars, Carrot Cash, ExtraBucks, Xtra Boosts, and Deli Dollars, grouped into one shared Super label called PowerUps.
Diagram showing several reward labels from well-known brands, including Boosts, Stars, Carrot Cash, ExtraBucks, Xtra Boosts, and Deli Dollars, grouped into one shared Super label called PowerUps.
Diagram showing several reward labels from well-known brands, including Boosts, Stars, Carrot Cash, ExtraBucks, Xtra Boosts, and Deli Dollars, grouped into one shared Super label called PowerUps.

My hypothesis addressed inconsistent packaging before changing the underlying reward model.

I built an onboarding concept to test whether the shared term helped users understand the reward's value.

EVIDENCE-DRIVEN PIVOT

PowerUps drew attention but left the payoff unclear

The onboarding concept gave rewards a stronger entry point. Participants could follow the steps, yet still questioned the value they would receive.

The onboarding concept gave rewards a stronger entry point. Participants could follow the steps, yet still questioned the value they would receive.

Mobile UI mockup showing Super.com’s PowerUp onboarding screen with a character illustration and 3 simple steps to unlock a $20 reward, used to test user understanding of reward clarity.”
A UI mockup of a mobile app displaying an "Early reward hook" via a light blue pop-up modal. The modal features a pink character mascot floating in an inner tube holding a black credit card with a pink lightning bolt. The text "Unlock your $20 PowerUp!" is paired with a "Get Started" button, positioned over a background showing travel deal cards.
Mobile UI mockup showing Super.com’s PowerUp onboarding screen with a character illustration and 3 simple steps to unlock a $20 reward, used to test user understanding of reward clarity.”
A mobile marketing screen featuring a pink character mascot stepping onto numbered podiums. The headline reads "Unlock your $20 PowerUp reward in 3 easy steps," followed by a numbered list: 1. Open a SuperCash account, 2. Add funds to your card, 3. Make a $5+ purchase. A bright purple primary button at the bottom reads "Unlock my PowerUp."
A mobile marketing screen featuring a pink character mascot stepping onto numbered podiums. The headline reads "Unlock your $20 PowerUp reward in 3 easy steps," followed by a numbered list: 1. Open a SuperCash account, 2. Add funds to your card, 3. Make a $5+ purchase. A bright purple primary button at the bottom reads "Unlock my PowerUp."
A mobile marketing screen featuring a pink character mascot stepping onto numbered podiums. The headline reads "Unlock your $20 PowerUp reward in 3 easy steps," followed by a numbered list: 1. Open a SuperCash account, 2. Add funds to your card, 3. Make a $5+ purchase. A bright purple primary button at the bottom reads "Unlock my PowerUp."
A mobile marketing screen featuring a pink character mascot stepping onto numbered podiums. The headline reads "Unlock your $20 PowerUp reward in 3 easy steps," followed by a numbered list: 1. Open a SuperCash account, 2. Add funds to your card, 3. Make a $5+ purchase. A bright purple primary button at the bottom reads "Unlock my PowerUp."

A stronger reward entry point

PowerUps gave rewards more presence in onboarding and made the path to participation easier to follow.

PowerUps gave rewards more presence in onboarding and made the path to participation easier to follow.

UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.
UI mockup of Super.com’s PowerUp prompt reading ‘Get your $20 PowerUp!’ with a note on unclear value perception, illustrating user confusion about real versus symbolic rewards.

The payoff was still unclear

PowerUps improved the packaging, but users still had to decode the payoff.

“I’m still not sure what this gets me. Is it actual cash?”

“I’m still not sure what this gets me. Is it actual cash?”

DECISION EVIDENCE

Visible progress reduced uncertainty about the work ahead

In an onboarding A/B test I designed, the visible-progress version had 14%+ more completions.

Super's UI component card /callout card displaying an onboarding goal on a light blue background. A large card has the heading 'Get your $20 welcome reward!' and the subheading 'Fund your SuperCash card to unlock your cash reward', with a pink progress bar below indicating '2/3' completion and a blue navigation arrow to the right. To the top right, a smaller metric card shows '14%+ ' with a green upward trend icon and the text 'Faster onboarding'.
Super's UI component card /callout card displaying an onboarding goal on a light blue background. A large card has the heading 'Get your $20 welcome reward!' and the subheading 'Fund your SuperCash card to unlock your cash reward', with a pink progress bar below indicating '2/3' completion and a blue navigation arrow to the right. To the top right, a smaller metric card shows '14%+ ' with a green upward trend icon and the text 'Faster onboarding'.
Super's UI component card /callout card displaying an onboarding goal on a light blue background. A large card has the heading 'Get your $20 welcome reward!' and the subheading 'Fund your SuperCash card to unlock your cash reward', with a pink progress bar below indicating '2/3' completion and a blue navigation arrow to the right. To the top right, a smaller metric card shows '14%+ ' with a green upward trend icon and the text 'Faster onboarding'.

Progress answered "how far." The rewards model still needed to answer "what next" and "what do I get."

Users looked to the reward card to understand the remaining effort.

Users looked to the reward card to understand the remaining effort.

“When I click the card, I expect to see how long it'll take me to earn it.”

“I expect to see how long it'll take me to earn it.”

“I expect to see how long it'll take me to earn it.”

“I expect to see how long it'll take me to earn it.”

Progress answered "how far." The rewards model still needed to answer "what next" and "what do I get."

Progress answered "how far." The rewards model still needed to answer "what next" and "what do I get."

PRODUCT DECISION

Unifying the reward journey while keeping offers flexible

I led three workshops with Product and Engineering to shape the Missions MVP across four reward contexts.

Mission card: Save $30 off your next hotel. Progress indicator shows step 2 of 3 complete with a suitcase icon. Subtitle reads: Last step: Checkout from Hilton Los Angeles after your stay on Feb 29. Annotated with callouts 1, 2, and 3 highlighting the subtitle, progress ring, and title
Mission card: Save $30 off your next hotel. Progress indicator shows step 2 of 3 complete with a suitcase icon. Subtitle reads: Last step: Checkout from Hilton Los Angeles after your stay on Feb 29. Annotated with callouts 1, 2, and 3 highlighting the subtitle, progress ring, and title

Reward amounts, task counts, entry points, and qualifying actions could vary by context.

1

1

States the action required to complete the Mission.

States the action required to complete the Mission.

2

2

Shows completed steps and remaining effort.

Shows completed steps and remaining effort.

3

3

Keeps the reward visible before completion.

Keeps the reward visible before completion.

Context variations

Mission card: Refer and earn up to $100. Progress indicator shows step 1 of 10 complete with a gift box icon. Subtitle reads: Invite 10 friends to join SuperCash. Chevron icon indicating a clickable link to share
Mission card: Refer and earn up to $100. Progress indicator shows step 1 of 10 complete with a gift box icon. Subtitle reads: Invite 10 friends to join SuperCash. Chevron icon indicating a clickable link to share
Mission card: Get your $20 welcome reward. Progress indicator shows step 1 of 3 complete with a cash icon. Subtitle reads: Add funds to your card. Chevron icon indicating a clickable link to proceed.
Mission card: Get your $20 welcome reward. Progress indicator shows step 1 of 3 complete with a cash icon. Subtitle reads: Add funds to your card. Chevron icon indicating a clickable link to proceed.
Mission card: Get your $20 welcome reward. Progress indicator shows step 1 of 3 complete with a cash icon. Subtitle reads: Add funds to your card. Chevron icon indicating a clickable link to proceed.

Completion state

Completed Mission card: You earned a $30 discount! Green checkmark overlaying a suitcase icon indicates 100% completion. Subtitle reads: Mission complete. You can now redeem your reward. Includes a Redeem button.
Completed Mission card: You earned a $30 discount! Green checkmark overlaying a suitcase icon indicates 100% completion. Subtitle reads: Mission complete. You can now redeem your reward. Includes a Redeem button.

Across all contexts, each Mission used the same task, progress, and payoff structure. Rewards, task counts, and qualifying actions changed by context.

VALIDATION

Participants understood how to unlock the reward

In usability testing, they connected completing the listed steps with receiving the $20 welcome reward.

Mission detail screen: Title reads 'Unlock your $20 welcome reward in 3 easy steps' with an illustration of a savings safe. Subtitle reads 'Complete these steps to unlock your reward and use your SuperCash card.' Below is a numbered checklist showing Step 1 'Open a SuperCash account' completed with a pink checkmark, Step 2 'Add funds to your card' active, and Step 3 'Make a $5+ purchase' pending.
Mission detail screen: Title reads 'Unlock your $20 welcome reward in 3 easy steps' with an illustration of a savings safe. Subtitle reads 'Complete these steps to unlock your reward and use your SuperCash card.' Below is a numbered checklist showing Step 1 'Open a SuperCash account' completed with a pink checkmark, Step 2 'Add funds to your card' active, and Step 3 'Make a $5+ purchase' pending.
Close-up of a mobile UI card titled 'Clear starting point.' The interface displays a cashback reward task with a 0/3 progress indicator, a reward icon, and clear instructional text on a clean, white card component.
A three-step sequence of Super's app showing Mission's reward progression. Step 1 shows an empty progress ring for a 15% cashback reward. Step 2 shows the ring partially filled after two uses. Step 3 shows the completed reward state with confetti and a 'Use Card' call-to-action
Completion pop-up modal: Title reads 'You earned a $20 reward!' with an illustration of an open gift box with gold coins and confetti. Subtitle reads 'All three steps are now complete. Your welcome reward is ready to redeem.' Includes a primary action button labeled 'Redeem your reward'.
Completion pop-up modal: Title reads 'You earned a $20 reward!' with an illustration of an open gift box with gold coins and confetti. Subtitle reads 'All three steps are now complete. Your welcome reward is ready to redeem.' Includes a primary action button labeled 'Redeem your reward'.

“Okay, I see. I unlock the reward once I finish these.”

“Okay, I see. I unlock the reward once I finish these.”

Testing supported the clarity of the task-to-reward model. It did not establish long-term engagement, retention, or revenue impact.

Testing supported the clarity of the task-to-reward model. It did not establish long-term engagement, retention, or revenue impact.

MVP SYSTEM

Core rewards formed the MVP; retention and upsell stayed exploratory

The MVP design combined a shared hub, contextual prompts, and Mission flows. All this across onboarding, activation, referral, and travel.

Upsell exploration

UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.
UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.

Retention exploration

UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.
UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.

Daily Missions and locked Super+ Missions explored retention and upsell beyond the MVP.

“Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.“

P{rofile photo of Gustavo Pelaez, Senior Product Designer

Gustavo Pelaez

Sr. Product Designer

“Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.“

P{rofile photo of Gustavo Pelaez, Senior Product Designer

Gustavo Pelaez

Sr. Product Designer

“Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.“

P{rofile photo of Gustavo Pelaez, Senior Product Designer

Gustavo Pelaez

Sr. Product Designer

“Yanick's execution of the new rewards system's MVP was crucial in shaping what is now one of Super’s flagship products.“

P{rofile photo of Gustavo Pelaez, Senior Product Designer

Gustavo Pelaez

Sr. Product Designer

KEY LEARNING

Consistent naming wasn't enough to explain rewards

PowerUps made rewards easier to notice, but users still questioned the payoff. I shifted our validation criteria. I focused on whether users understood the required action, the remaining effort, and the expected payoff.

KEY LEARNING

Consistent naming wasn't enough to explain rewards

PowerUps made rewards easier to notice, but users still questioned the payoff. I shifted our validation criteria. I focused on whether users understood the required action, the remaining effort, and the expected payoff.

Want the full story?

Happy to go deeper in conversation.

Let's connect

Want the full story?

Happy to go deeper in conversation.

Let's connect

Want the full story?

Happy to go deeper in conversation.

Let's connect

Want the full story?

This is a high-level view of the work. Happy to go deeper in conversation.

Let's connect

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MESSAGING EXPLORATION

One term reduced reward noise

A shared term made Super’s rewards easier to package and talk about.

I reviewed market reward patterns and proposed PowerUps as a shared term for Super’s mixed incentives.

Diagram showing several reward labels from well-known brands, including Boosts, Stars, Carrot Cash, ExtraBucks, Xtra Boosts, and Deli Dollars, grouped into one shared Super label called PowerUps.
Diagram showing several reward labels from well-known brands, including Boosts, Stars, Carrot Cash, ExtraBucks, Xtra Boosts, and Deli Dollars, grouped into one shared Super label called PowerUps.

The naming scan pointed to one clear move: package mixed incentives under a single, memorable term.

Thanks for reading.

Thanks for reading.

Thanks for reading.

Thanks for reading.

CHALLENGE

The problem wasn't only clarity, it was consistency at scale

Onboarding, referral, and travel each introduced different tasks, rules, and entry points.

Users still needed one clear way to understand what to do, their progress, and the payoff.

Reusable core

Future incentives needed to fit the model without creating a new UX.

Context variation

Each reward context introduced different tasks, rules, and entry points.

Clear user logic

The task, progress, and payoff needed to remain clear at each step.

Super's rewards system used different names, unlock rules, and redemption paths across surfaces. Users struggled to tell which actions earned rewards and what they would receive. I designed the Missions MVP to show the task, progress, and payoff with one shared interaction model.

I designed an in-context feedback flow that captured their assessment beside the alert evidence. Meanwhile, Behavox analysts retained control of model changes.

35%

Inprovement in account linking

11%

Boost in reward engagement

5%+

Increase in conversions

My role and scope

Role: Lead product designer, partnering with 2 PMs, 3 engineers, and a researcher

Scope: Rewards system unification and Missions MVP across onboarding, activation, referral, and travel

Contribution: Framed the rewards problem, defined the shared interaction model, and led MVP design and validation

Super's rewards system used different names, unlock rules, and redemption paths across surfaces. Users struggled to tell which actions earned rewards and what they would receive. I designed the Missions MVP to show the task, progress, and payoff through one shared interaction model.

I helped shift the UX from reward packaging to a reusable task, progress, and payoff model.

35%

Inprovement in account linking

11%

Boost in reward engagement

5%+

Increase in conversions

My role and scope

Product Designer: working with 2 Product Managers, 3 engineers, and one researcher

Scope: Rewards system unification and Missions MVP across onboarding, activation, referral, and travel

Contribution: Framed the rewards problem, defined the shared interaction model, and led MVP design and validation

MVP SYSTEM

Core rewards formed the MVP; retention and upsell stayed exploratory

The MVP design combined a shared hub, contextual prompts, and Mission flows. All this across onboarding, activation, referral, and travel.

Upsell exploration

UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.
UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.

Retention exploration

UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.
UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.

Daily Missions and locked Super+ Missions explored retention and upsell beyond the MVP.

KEY LEARNING

Consistent naming wasn't enough to explain rewards

PowerUps made rewards easier to notice, but users still questioned the payoff. I shifted our validation criteria. I focused on whether users understood the required action, the remaining effort, and the expected payoff.

KEY LEARNING

Consistent naming wasn't enough to explain rewards

PowerUps made rewards easier to notice, but users still questioned the payoff. I shifted our validation criteria. I focused on whether users understood the required action, the remaining effort, and the expected payoff.

MVP SYSTEM

Core rewards formed the MVP; retention and upsell stayed exploratory

The MVP design combined a shared hub, contextual prompts, and Mission flows. All this across onboarding, activation, referral, and travel.

Upsell exploration

UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.
UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.

Retention exploration

UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.
UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.

Daily Missions and locked Super+ Missions explored retention and upsell beyond the MVP.

MVP SYSTEM

Core rewards formed the MVP; retention and upsell stayed exploratory

The MVP design combined a shared hub, contextual prompts, and Mission flows. All this across onboarding, activation, referral, and travel.

Upsell exploration

UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.
UI mockup of Super.com’s Missions showing exclusive Super+ rewards like 40% off luxury stays and $40 cashback, demonstrating how tiered missions encouraged upsells and deeper engagement.

Retention exploration

UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.
UI mockup of a Super.com Mission encouraging daily logins with a 7-day streak tracker and Disney+ reward, illustrating how habit-building mechanics improved retention and engagement.

Daily Missions and locked Super+ Missions explored retention and upsell beyond the MVP.

PRODUCT DECISION

Unifying the reward journey while keeping offers flexible

I led three workshops with Product and Engineering to shape the Missions MVP across four reward contexts.

Mission card: Save $30 off your next hotel. Progress indicator shows step 2 of 3 complete with a suitcase icon. Subtitle reads: Last step: Checkout from Hilton Los Angeles after your stay on Feb 29. Annotated with callouts 1, 2, and 3 highlighting the subtitle, progress ring, and title
Mission card: Save $30 off your next hotel. Progress indicator shows step 2 of 3 complete with a suitcase icon. Subtitle reads: Last step: Checkout from Hilton Los Angeles after your stay on Feb 29. Annotated with callouts 1, 2, and 3 highlighting the subtitle, progress ring, and title

Reward amounts, task counts, entry points, and qualifying actions could vary by context.

1

States the action required to complete the Mission.

2

Shows completed steps and remaining effort.

3

Keeps the reward visible before completion.

Context variations

Mission card: Refer and earn up to $100. Progress indicator shows step 1 of 10 complete with a gift box icon. Subtitle reads: Invite 10 friends to join SuperCash. Chevron icon indicating a clickable link to share
Mission card: Refer and earn up to $100. Progress indicator shows step 1 of 10 complete with a gift box icon. Subtitle reads: Invite 10 friends to join SuperCash. Chevron icon indicating a clickable link to share
Mission card: Get your $20 welcome reward. Progress indicator shows step 1 of 3 complete with a cash icon. Subtitle reads: Add funds to your card. Chevron icon indicating a clickable link to proceed.
Mission card: Get your $20 welcome reward. Progress indicator shows step 1 of 3 complete with a cash icon. Subtitle reads: Add funds to your card. Chevron icon indicating a clickable link to proceed.

Completion state

Completed Mission card: You earned a $30 discount! Green checkmark overlaying a suitcase icon indicates 100% completion. Subtitle reads: Mission complete. You can now redeem your reward. Includes a Redeem button.
Completed Mission card: You earned a $30 discount! Green checkmark overlaying a suitcase icon indicates 100% completion. Subtitle reads: Mission complete. You can now redeem your reward. Includes a Redeem button.

Across all contexts, each Mission used the same task, progress, and payoff structure. Rewards, task counts, and qualifying actions changed by context.

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